You'll be surprised to hear that Audi still lets you row your own gears in one of its cars, but it's not nearly as exciting ...

In a media roundtable, new Aston Martin CEO Adrian Hallmark laid out his plans for the brand. Essentially, more model ...

Using content in hopes of building brand expertise and trust? Here are four steps to get you headed in the right direction.

Discover proven strategies to build incredible mobile app branding. Learn expert tips, best practices, and real-world examples from the best apps! Imagine burning $100,000 on an app that looks like ...

Sure, it’s incumbent on the best clothing brands for men to push the envelope to new limits, but before you get there, you need to start from square one. Even GQ editors had to master the ...

Create diverse, relevant, ethical and socially-aware brands for clients, corporations, communities and cultures. MA Graphic Branding and Identity will help you go beyond visual identity, typographical ...

For example, Apple is renowned for having one of the most sleek, minimalist designs. Anyone who has seen an Apple product knows they are onto something special. Apple's branding manual goes big on ...

The company said the brand refresh "will help Walmart build credibility and connection." HOW WALMART IS WINNING WITH HIGHER-INCOME SHOPPERS "As our customers evolve, we will too," White said.

In this era of endless content, executives have never had more opportunities to establish a personal brand. And it’s not just beneficial for those leaders — employees and customers alike have ...

And, of course, there are many other brands we love and trust, too, but the 20 below are the best of the best. Shop like a menswear editor does, by shopping the brands menswear editors do.

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday (Jan. 13), the big-box store ...

“This is probably the most challenging moment for fashion brands, especially emerging designers, in the 15 years I have been in this role,” Karelis remarked. The shuttering of independent labels and a ...