On the wall are bourbon barrel lids signed by folks like Fred Noe of Beam Distilling. Folks from Whiskey Cake visit distilleries and hand-select casks, which are then exclusive bottlings.

The deepest char, known as “alligator char” for its resemblance to gator hide, comes from burning the inside of the barrel ...

Barrel-strength bourbon is one of the hottest trends in whiskey these days and Booker’s is one of the premier players in that game. But the celebrated Kentucky label isn’t merely riding some ...