Veronika Rajek is nearly popping out her woven bikini top as she shows off a matching Coachella look she calls "stunning." ...

She's been influencing our swimwear agenda the entire year. Last month, Millie oozed beachside elegance in a blue and white bohemian-style bikini from Banahot, paired with a set of flowing geometric ...

Zara McDermott has launched her third collection with New Look, Rise, and it includes swimwear for the first time. Here's ...

Zara McDermott’s clothing brand, Rise, has just launched its brand new collection, and it includes a swimwear and beach ...

Jessica Simpson is modeling with her daughter Birdie in a truly adorable snapshot for her iconic brand. On April 10, Simpson shared a series of photos of her and her youngest, Birdie modeling for ...

You wouldn't know by the looks of it, but the same materials that give tummy-control swimsuits a slimming effect can also be ...

Bold Florals are making a stunning comeback this summer, proving that florals can indeed be groundbreaking. This season’s ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Jessica Simpson launches a new boho-chic Walmart collection under her brand, Jessica Simpson Collection. The singer and ...

Barbiecore pink isn’t just for those bold days by the pool; it transitions beautifully into summer parties or beachside dinners. Pair a bright pink suit with a white linen shirt or a colorful sarong, ...

As the summer sun shines bright and pools become the ultimate gathering spot, swimwear trends are making waves this season.

Don’t get me wrong, I’m thrilled to welcome beach days to the horizon, but—like clockwork—I dread my annual swimwear shop. It always feels practically impossible to secure styles that are ...