Oh, MY! Maybelline New York has announced NINGNING, a member of the chart-topping girl group aespa, as its new ambassador for North Asia and Southeast Asia. As a beloved Gen Z icon, NINGNING embodies ...

aespa’s Ningning is officially the new face of Maybelline New York! On February 25, the American beauty brand announced that Ningning had been chosen as its new Asia brand ambassador.

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"Keyword #BoA" will showcase BoA's everyday life from a close-up perspective, including her comeback album process. She will be working with SHINee's Key, the program's official observer.