By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Finding a new colour is the sort of thing you might wonder about if you took ayahuasca (we imagine) but scientists say they have actually managed to do it. You won’t be able to see it just on a walk ...

But a group of scientists now claims we might be missing something. By using laser technology to stimulate single cone cells ...

White symbolizes purity, grace, and ultimately the Resurrection of Jesus Christ during the Easter season. Easter lilies are ...

Baristas at your local Starbucks will soon be sporting a new, more consistent look after the company announced a new dress ...

The green apron worn by Starbucks employees is so iconic that it has its own coffee blend named after it. Now, the company is streamlining its dress code for employees so that the green apron can ...

Starbucks recently introduced a new code of conduct – dress code – for its baristas. This new policy puts severe restrictions ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

MAC’s six-shade concealer palette is “perfect,” according to celebrity hairstylist and beauty expert David Lopez. “It’s ...

Selecting the right paint color for your home can be a paralyzing task—here, we speak to an expert to get her advice.