By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Corvette could introduce two new paint options to the premium sports car's color palette: Blade Silver Metallic and Roswell Green Metallic.

Starbucks announced this week that their employees will implement a more specific dress code in order to make their signature ...

"We’re evolving our dress code in all stores to focus on simplified color options that allow our iconic green apron to shine and create a sense of familiarity for our customers, no matter which ...

Green is undoubtedly one of the most popular interior paint colors - especially in recent years. A green shade has been named ...

US researchers have developed a system to see a new color that is invisible to the human eye. A team of researchers in the ...

According to the American Academy of Ophthalmology, the average person can see roughly ten million different colors. That range of perception is what we call ...

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...