A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

Officials unveiled Monday a new name and logo for the zoo, rebranding as Jacksonville Zoo and Botanical Gardens, placing emphasis on the zoo's expansive and immersive plant species. The rebranding ...

How Brand Recognition Works A brand is a name, logo, word, mark, tagline, or any other identifying characteristic that distinguishes a company's products or services from others on the market.

With him in contention for a huge victory, fans may have noticed an MLB logo on his clothing and others. Jhonattan Vegas proudly sports the MLB logo on the left side of his polo, while others have ...

EXCLUSIVE: The Toronto Film Festival’s new market has a name, dates, and eight new industry heavyweights joining the committee that will help bring it to life – all of which Deadline can reveal.

Jhonattan Vegas wears it on the left side of his polo, and others have the logo elsewhere on their clothing. It sits in a place not uncommon for sponsors, but it seems like a strange thing to ...

A form of torture, or a way to see how different news organizations are covering the same event? You decide. You know how, on old TV shows, important people will have a wall of televisions so they ...

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max. The decision was announced Wednesday by Warner Bros. Discovery during a ...

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years after Warner Bros. Discovery decided to drop HBO from the streamer ...

The release said the rebrand comes after a year of work, which included focus group surveys discussing a name change. New logo (Courtesy Photo/Columbus Water & Power) “Columbus Water & Power ...

Max is changing its name back to HBO Max from this summer, Warner Bros. Discovery has announced. The surprise rebrand follows the change of HBO Max into Max only two years ago. Max, soon to be HBO ...