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Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse ...
CarBravo scooped the Grand Prix and Crayola landed the President’s Award at The Drum’s flagship awards show in the Americas.
Big heads are a big deal, these days. "I'm a senior, I've been waiting," he said at halftime of last week's Notre Dame win over Villanova, while giving his arms a rest. This is my last home game." ...
In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...
Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item ...
Roblox's ambition is to capture 10% of the $180 billion global gaming market. Creator studio Twin Atlas is selling merch via Roblox ... James Poulter, head of AI and innovation at the marketing ...
Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Roblox is going to let creators sell physical items from their games.
Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand ... they’ll want to buy some of that merch. Second, this is a more “clear-cut” way for creators ...
A schoolgirl from Fife is starring in the world’s first feature-length ‘gamer movie’ this Easter as Roblox hits the big screen in Vue ... with two finalists going head-to-head to win a ...
Thus, it’s a tightrope walk that many companies do. In the case of Roblox, it has a slightly different business model, as the game is free-to-play but has millions upon millions of users ...
“Based on that initial win with Twitch, we wanted to set our sights on Roblox and we thought, ‘Let’s not just dip our toe in the water. Let’s go big with this consumer. Let’s explore,’” Loftis said.
So when she saw a Facebook advert pop up asking, ‘Does your child love Roblox?’ and showed it to Abigail, the 11-year-old begged her to find out more. It was a shout out from a casting agency ...
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