Barbie Role Model gymnasts Jordan and Jade take the Power Wheels Barbie Jeep® Wrangler for a spin at Barbie HQ for the surprise of a lifetime." Jade Carey and Jordan Chiles share a very strong ...

An iconic doll is celebrating International Women's Month by honoring powerful female friendships with one-of-a-kind toys, aspiring to show young girls the importance of empowering each other. Barbie ...

Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie and other famous brands created a division ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

Kylie Jenner's three-year-old son Aire is growing up fast as he looks so tall in new pictures shared by his mom on Instagram. The Kylie Cosmetics founder was joined by a little helper during her ...

This summer, kids can express their creativity and fashion-design skills with Hasbro and Mattel’s new Play-Doh Barbie collection ... Samantha is an Assistant Editor for The Toy Book, The Pop Insider, ...

When your friends are off to the post-apocalyptic Wasteland Festival and present you with a defunct Power Wheels clone toy Jeep to make ready for the festivities, what are you to do? If you happen ...