Join us on Friday, July 18 for Barbie Game Day, featuring a special-edition jersey giveaway and a marquee matchup against the Astros.

“Yes, some people will say we are late to the game,” says Mazzocco ... would make them more likely to buy Barbie. What I Learned Watching Moms and Kids Meet Curvy Barbie Some say Mattel ...

Could a video game film really best the marketing juggernaut ... It didn't need it, just like it it didn't need fart jokes to appeal to the kids.) Unlike Barbie, there are not a lot of emotions ...

SEE ALSO: Kids are drawing more female scientists ... astronaut, and video game developer. But this Barbie is more than just a doll, say STEM experts involved in its creation and launch.