This summer, two dreamy dolls will join the American Girl Collector Series, each recreating Barbie’s Peaches ‘n Cream look ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of ...

The toymaker is deploying ChatGPT Enterprise across business operations to improve product development, customer engagement ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

President Donald Trump is using his love of tariffs to threaten high-profile American companies. Over the past month, Trump has said he’d like to target two specific and very different companies — ...

President Donald Trump is using his love of tariffs to threaten high-profile American companies. Over the past month, Trump has said he’d like to target two specific and very different companies – ...

President Trump’s trade war rhetoric has found a new target: children’s toys. In recent remarks, the president suggested that children would be content with fewer toys if tariffs increase ...

A 77-year-old woman accused of stealing Barbie dolls from a Target store in Bloomfield Township pleaded guilty Wednesday to third-degree retail fraud. Vijaya Chalichama Rao of Bloomfield Township ...

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online since it became available for purchase. The new LeBron James ...