Visitors can walk through a huge, human-scaled Barbie dream house that’s a re-creation of the 1979 plastic version. The ...

Longtime fans of Barbie, whether young or old, are now able to relive their favorite films. The official Barbie YouTube ...

In 1995, the international community committed to protecting the rights of adolescent girls. That was the year that 189 ...

The Cannes International Series Festival, or Canneseries, announced "Bridgerton" star Nicola Coughlan will receive this ...

Mattel has honored Alicia Keys' musical success and cultural impact with her own one-of-a kind Role Model Barbie Doll made in her likeness.

National Barbie Day celebrates the creation of Barbie, one of the world’s most iconic and recognizable dolls, and has since become a symbol of fashion and women empowerment.

Barbie, the iconic doll that has captivated hearts and minds for generations, has not only been a staple in toy chests around ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

To celebrate International Women's Day, Mattel has transformed two sets of top women's sports athletes into limited-edition ...

Carey and U.S. Olympic teammate Jordan Chiles were named as one of the four duos to be honored with one-of-a-kind Barbie ...

Do These Barbie Dolls Actually Look Like the Stars They're Supposed ... “I hope that they get to feel inspired and feel ...