The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

Basketball icon LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel on Wednesday announced that the influential Lakers star would be the first professional male athlete to ...

Little fraily little fellow. Nah, that’s dope.” Mattel senior vice president Krista Berger noted that Ken is Barbie’s longtime best friend and supporter. “We are excited to bring fans a ...

UK and US cinemas are fighting the viral 'chicken jockey' trend associated with A Minecraft Movie, which continues to break box office records regardless. The lull that Hollywood had been seeing ...

To further his impact as a role model, James recently collaborated with Mattel on a new Ken doll that was built in his likeness. James showed off the new doll and what it means to him, via his ...

LeBarbie! LeBron James is Mattel's first-ever Barbie Kenbassador. LeBron James / Instagram (@kingjames) Basketball star LeBron James is making history on and off the court. Mattel has ...

These phrases are references to his foundation’s core values. Senior VP of Barbie and Global Head of Dolls at Mattel, Krista Berger, said that they were excited to bring fans a new presentation of Ken ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week. Mattel, the maker of Barbie, announced Wednesday it was debuting a ...

To further his impact as a role model, James recently collaborated with Mattel on a new Ken doll that was built in his likeness. James showed off the new doll and what it means to him, via his ...

Little fraily little fellow. Nah, that’s dope.” Mattel senior vice president Krista Berger noted that Ken is Barbie’s longtime best friend and supporter. “We are excited to bring fans a ...