The Business Dictionary defines consumer perception as a "marketing concept that encompasses a customer's impression, awareness or consciousness about a company or its offerings. Typically ...

The legal battle between two Amazon influencers with unsettlingly similar styles and vibes is nearing resolution. On ...

In fact, 68 percent of Americans take supplements at least once a week, according to a recent nationally representative Consumer Reports survey of 2,006 adults. So it's perhaps remarkable that ...