As someone who writes about beauty for a living, it's safe to say I've tested my fair share of primers, but there aren't many that have landed a permanent spot in my makeup bag. Obviously ...

All in all, they are a very handy thing to have in your makeup bag. The good thing (or bad, depending on how you look at it) about eyeshadow primers is that they’re quite similar, making it ...

Power Grip Primer does a stellar job at keeping makeup on all day – and we've just found it reduced by 15% in the Amazon Spring Sale. Shop ...

A primer is applied after the final step of your skincare routine and just before your first base product. Much like an artist will prime their canvas before applying the paint, a primer will help ...