This new campaign from BMW might top all those, though. It features a computer-generated octopus. It's named "Okto," which we ...

Discover the revolutionary Neue Klasse design language that's set to transform every BMW model. See how this bold new ...

Since its debut in 2022, the BMW G87 M2 has become a canvas for tuners, who’ve slapped on a variety of visual, chassis, and ...

The development of the first Neue Klasse series production model is on the finishing straight: prototypes of the ...

A test of a prototype BMW iX3 reveals that the Neue Klasse EV platform may just live up to the hype—and it's a BMW through ...

This iX3 represents another major direction change, which BMW has dubbed the Neue Klasse, or New Class. This model displays a ...

BMW understands that sometimes you need a roof over your head. The German luxury marque has just unveiled a dazzling new shooting brake called the Concept ... Both cars are based on the current ...

As usual, the car and bike making companies attending ... the most attractive motorcycle on the scene was something BMW calls the Concept RR. A superbike by trade, the beast was not accompanied ...

Adrian van Hooydonk, Head of BMW Group Design, calls the Concept Speedtop “very unique in the automotive industry.” The car “reimagines” what a submission to the touring class should be ...

In 2023, BMW brought the Concept Touring Coupé ... There’s only been three, but among the shoe-shaped cars BMW has brought to Lake Como in recent years, the Speedtop is my favorite.

Even those that cannot afford the car, they admire the brand. This will be part of our future road map as well.” The BMW Skytop Concept, which ultimately entered limited-run production.