The reality of working in B2B today is that tried-and-tested tactics ... To effectively engage these groups, you need detailed buying group personas that define key revenue leaders and influencers.

If you haven’t already, now is the time to create a customer persona. This outline of your target audience ... your audience might not respond as positively as you hoped. The B2B space can be a little ...

The funding announcement came with the unveiling of new offerings, such as GTM Buddy’s AI-powered Sales Success solution, which includes dynamic sales plays and offers templates populated using AI.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Once you have a clear picture of each persona, creating targeted and compelling messages and content becomes much much easier. This template will help make the process of creating your buyer personas ...

Audience personas have anchored modern B2B marketing for decades. We’ve gotten increasingly detailed, even scientific, about our prospective customers’ daily lives -- everything they do ...

What content your target audience requires at each stage of their buyers journey. How your marketing department and sales team can build B2B Buyer Persona templates to connect with your target market.

Great B2B Buyer Persona templates combine internal and external insights to your prospects' unique needs. You can then meet those needs with your targeted marketing messages. In Session 1, you'll ...

Here is a list of the best free User Persona Tools and Templates to create customer, buyer, or user personas. A user persona is basically a UX design that defines your target customers.

I am a Customer Experience Futurist, Author and Keynote Speaker. COVID transformed the B2B buyer journey, and companies need to adjust their experiences to match. Without a linear journey ...