B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Tomorrow in Austin, Vereigen Media unites B2B marketing leaders for a high-impact evening redefining the future of lead ...

B2B fintech Blackline restructured its team and switched its focus from events and webinars to a full-funnel approach aimed ...

The Cannes Lions International Festival of Creativity has announced the debut of the first-ever LIONS B2B Summit, taking ...

The provocatively named Boring agency entered the world of B2B branding after its founder saw a need not being met by ...

When done right, content isn’t just a tool for marketing; it’s a catalyst for growth.

Jenny Nelson has been named chief marketing officer of Audacy. She succeeds Paul Suchman, who left the company in March along with several other top executives.

As the company continues its C-Suite restructuring, Audacy has promoted Jenny Nelson to Chief Marketing Officer.

As more and more businesses recognize the importance of a strong online presence, competition for digital space intensifies. According to Statista, worldwide marketing and advertising spending is ...

For executives looking to elevate their customer experience strategy, integrating communications into the core customer ...

DARKO, Precious GYAU, & \xa0Elizabeth EWUDIWACompanies are increasingly realizing the crucial role of thought leadership in ...

Bill Gates's "Content is king" comment has never been truer for B2B companies than it is right now ... with social responsibility at the forefront. Your content strategy is more than a marketing ...