B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

For B2B brands, a website is more than just a digital presence; it's vital for lead generation. Seven crucial design ...

Partnering with the London Marathon has helped b2b-focused TCS grow its brand value tenfold, says marketing chief Abhinav ...

Research on Influencing Factors of Short-Form Video Marketing Effect in Mobile Home Sell. Open Access Library Journal, 12, 1-19. doi: 10.4236/oalib.1113145 . The rise of mobile home sales depends on ...

In its landmark antitrust case, the Federal Trade Commission (FTC) alleges that Meta illegally maintains a monopoly in ...

"done-for-you" services over adding new tools to their tech stack. The post B2B marketers want results, not more technology ...

Litmus's Jaina Mistry offers email newsletters represents a significant opportunity for brands looking to build authentic ...