Explore how the B2B buyer journey is evolving and what marketers must do to adapt to shifting decision-making trends.

B2B technology purchases often involve 6 ... buyers now complete 70% of their decision making process before engaging with sales. I’ve encountered prospects who already had a shortlist of ...

Today, however, it is a big deal. Consider these three stats: 61% of B2B decision-makers start the decision-making process with an online search. (Source: Demand Gen Report) 77% of B2B purchasers say ...

The benchmarks and tools of 2025 empower you to go beyond surface-level metrics and build strategies that resonate with ...

The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization ...

Now, the CMO, CFO, and HR are all critical in the decision-making process.” The immediate consequence for brand stewards, Keene told the 2020 Association of National Advertisers’ (ANA) Masters of B2B ...