To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

You’ve been there. You’ve seen the results. It’s not working.

Microsoft contractors are sending emails and making phone calls to customers behind the backs of partners in a bid to drive ...

B2B SaaS growth in 2025 is being driven by a fundamental transformation in how software is bought, sold, and experienced.

Successful customer acquisition can often take a lot of trial and error to master. We asked industry experts to share one ...

Led by two ex-sales development representatives, Calgary’s Quack has closed $500,000 CAD in pre-seed funding to advance its efforts to build “the cold-calling platform.” ...

Scaling a business and expanding a customer base always involves the use of practical techniques and approaches to landing ...

In the post titled “Why does nobody want to do business with Indians?” on the r/AskIndia subreddit, the user who is working ...

The user detailed his frustration with perceived biases against Indian professionals in international markets, both as buyers ...

A Redditor user working in B2B has sparked a discussion online after revealing that he gets better responses when he uses his ...

An Indian B2B professional shared his experience on Reddit, revealing that his business emails get better responses when ...

A B2B professional from India shared a striking revelation about the bias he faces when using his real name in emails. - ...