News

Billie launches NYC ad campaign ‘scratch and sniff’, asks you to stop and smell armpits on streets
Billie is elevating outdoor advertising with a bold new twist—introducing a scratch-and-sniff experience focussed on the ...
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I sniffed at the commercial photo, and I saw why...
A large billboard that smells like scratching or rubbing is installed on the streets of New York, USA. The U.S. total body ...
Marketing Dive1d
Axe leans on Pete Davidson’s wisdom to help men level up their rizz
The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter ...
Pete Davidson to Share Confidence Advice and Fragrance Tips on Axe’s Instagram Takeover
Pete Davidson is teaming up with Axe to give its social media followers a pep talk. The comedian will take over Axe’s ...
Pete Davidson Admits He's Had Same Smell Since High School. Here's Why He Compares It to a 'Little Angel' (Exclusive)
Pete Davidson, who's partnering with AXE on a new campaign, described his scent exclusively to PEOPLE, and also explained the ...
Pete Davidson on Going Tattoo-Free and His Concern for Young Men and Social Media: ‘They Don’t Even Have a F—ing Shot’
When Pete Davidson joined “Saturday Night Live” in 2014, becoming one of the sketch show’s youngest (and most inked) cast ...
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Conservatives Will Axe Taxes For All Canadians
That’s why Conservatives will level the playing field and axe taxes for everyone, not just rich elites. It starts with cutting income taxes by 15 percent, saving the average worker $900 a year, and a ...