Augmented Reality (AR) is no longer a novelty. It's a strategic force reshaping how consumers discover, evaluate and purchase ...

Augmented reality (AR), the technology that overlays digital content onto what users see around them in real-time, is now ...

To attract shoppers back to stores, retailers must offer them compelling reasons to visit. Augmented reality (AR) can provide ...

With this acquisition, BLACK aims to offer AI-powered virtual try-ons across fashion categories, enabling real-time, ...

Meta Platforms Inc.(META) and defense technology provider Anduril Industries have joined forces to develop advanced mixed ...

Fixtuur AR Platform Fixtuur Visual Content Pack Fixtuur and London Research unveil a 2025 industry benchmark study on the adoption o ...

Embedding AI-assistance into retail strategies is essential, says Indicia Worldwide’s Debra Wolf. Brands overlook this ...

The global augmented reality (AR) market is set to reach $843.69 billion by 2032, growing at an annual rate of 36.2% from 2022 to 2032. This growth is driven by increasing demand for immersive ...

Perfect Corp., the leading AI and AR beauty and fashion tech solutions provider, has been named the winner in the Retail ...

The Asia Pacific augmented reality (AR) market is anticipated to grow at an impressive annual rate of 38.4%, reaching a total market cap of $1,000.2 billion by 2032. This significant growth is driven ...