Google's unnamed XR glasses include a display and AI connectivity, but we have no idea if Google will ever release it.

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

AMC Theatres is thinking outside of the box with how mobile can elevate the moviegoing experience via an in-application augmented reality feature. The movie chain has updated its iPhone app to let ...

While people wait for the iPhone's augmented reality apps to arrive, AR is already hard at work for some of the biggest firms in the world. But for some of the biggest companies in the world ...