Movies from the 1980s, '90s and even 2000s have encompassed the lifestyle of a Gen-Xer. Here are 25 of the better movies that defined the Gen X movement, or at least do an above-average job of ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher Super Bowl ever. Even with possible Chiefs fatigue and a rematch of the ...

Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

The NFL's foray into placing exclusive Christmas Day games on Netflix resulted in the the-most streamed television day in ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

As retail media spending grows beyond Amazon, transparency emerges as the key differentiator. Here's how retailers must prove ...

It is a privately held broadcast media company with television and radio stations in a variety of markets ranging from Albany ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

Barb, the audience measurement and television ratings organisation, has announced the commissioning of two prototypes and two ...