Zee Entertainment's Ashish Sehgal argues that complete transparency in audience measurement could devalue content and shift ...

Sen. Amy Klobuchar (D-Minn.) on Monday condemned social media posts from her colleague Sen. Mike Lee (R-Utah) spreading ...

The Spanish-language media company has expanded its use of EDO to measure and optimize ad effectiveness on its streaming ...

Cvent's event app snapshot feature gives event professionals real-time data on audience engagement by tracking when attendees ...

TelevisaUnivision and Dentsu are backing the holistic audience measurement and attribution solution for sports and live ...

“Now, with Netflix data being included in OzTAM's VOZ, agencies will have a holistic view of Australian viewing habits. This ...

Relo Metrics and VideoAmp has announced the official launch of Total Sports Performance, a next-generation measurement and ...

RTL AdAlliance, RTL Group’s international media sales house, has entered a strategic partnership with AudienceProject, a ...

A digital reconstruction based on a full scan of the famous liner's wreck highlights previously unstudied elements.

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5% of TV viewing.

National CineMedia, the largest cinema advertising platform in the US, and cross-platform TV ad measurement company iSpot, ...