The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher ...

Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...

Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

A number of major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research ...

"We do not foresee any impacts on our collaboration and are excited to see how the company progresses from here." ...

Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and ...

Former Fox Sports executive Dan Donnelly has joined audience measurement firm VideoAmp as head of sports strategy, tasked ...

A "unique voice to European regulators on all policy matters related to audience measurement" in the context of the adoption ...