But there’s one historic pillar on which the revolutionaries are doubling down – Audi’s Vorsprung Durch Technik slogan. Former marketing chief Henrik Wenders subverted it into Future Is ...

Audi has championed integrated, consistent, innovative and creatively ground-breaking marketing for over 25 years with the famous strapline Vorsprung durch Technik. This has helped make the brand the ...

How do you take a brand idea like Vorsprung durch Technik and bring it to life beyond communications into the rest of the experience? This is the case study of how Audi did just that in the UK, ...

The wild Audi Q6 e-tron off-road concept sports a set of portal axles and a glimpse at a possible future of EV-driven Vorsprung durch Technik.

Away from RS Torque Rear mode, the Audi RS3 proves a surefooted performance car whatever the weather. Vorsprung models come with adaptive suspension, which results in a surprisingly compliant ride.

Audi has added two new option packages to its UK range. Called Black Edition and Vorsprung respectively, the trim levels are available for most of the cars in the firm’s range, with prices ...

Audi as the brand celebrates 45 years of its revolutionary quattro technology. Born from rally racing in the 1980s, qua ...

The Audi Q2 is a desirable and fine-driving small SUV with an impressive interior. It also has one of the best infotainment systems in the class. Yes, there are cheaper alternatives, but Audi's ...