When Nike designed a logo for Tiger Woods in 1996 (revised to look like his current model in 2000), he became the brand's first athlete marketed on the basis of his initials. When Nike designed a ...

Since 1988, Michael Jordan's soaring silhouette has been the gold standard for athlete logos, but the innovation hasn't slowed in its wake.

As seen in photos shared on Pro Day, participating athletes showcased three different pieces in this collection. One was a ...

The Longhorns have no intention of losing the classic logo we all know and love, but one social media influencer has a concept for a new logo.