While Apple has delayed some of the most ambitious Apple Intelligence features, the company isn’t shying away from promoting the ones that have shipped to iPhone users. In a new ad that debuted ...

Apple TV+ is having a big year, but the Apple TV 4K streaming box still awaits its first revision since 2022—and that update is coming. Here are four features to expect when the new Apple TV 4K ...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. Before the watchOS 11 cycle ends, Apple is set to introduce at least one new Apple ...

The video, set to Giraffage's "Workout," concludes by declaring "Clean up photos with a tap," and closing out with the Apple logo. No lawsuits this time... The new ad will almost certainly differ ...

Because Apple TV+ is about to serve up Carême, a French historical drama that’s basically The Bear meets The Bourne Identity, with a dash of powdered sugar and powdered wigs. Set in post ...

The sculpture consists of a total of six colored arcs, the "six colors" that were also present in the old Apple logo. The idea for this apparently came from Jony Ive, once Apple's chief designer.

A hot potato: The idea of Apple analyzing data from users' devices to train its AI models isn't going to be welcomed by most people. Nevertheless, the company is taking this action as it looks to ...

The new interim update, which comes just before the big release of iOS 18.5, has introduced new security features (Picture: Getty Images) Apple has issued an urgent update to address security ...

Apple's AI models are not considered to be as leading as those of OpenAI and co. A media report now provides a suspicion as to why this might be the case: Apparently, Apple's CFO Luca Maestri ...

Hot on the heels of that foldable Apple Watch patent, Apple’s latest smartwatch concept suggests it’s not just thinking about bigger screens – it’s thinking smarter ones, too. A recently ...

Coming off his buzzy starring turn on Season 1 of Hulu’s Paradise, James Marsden has been tapped for a lead role opposite Jon Hamm, Amanda Peet and Olivia Munn in Season 2 of Apple TV+s drama ...

But an Apple patent suggests the tech giant sees foldables not just as pocketable, but wearable. Specifically, Apple appears to be exploring a foldable Apple Watch – and not in the clunky ...