Apple Inc.’s top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was ready made matters worse.

It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year,” the company said Friday.

Per the inside account of Apple’s issues, Robby Walker, a senior director in Apple’s Siri division, held an all-hands meeting for the team and acknowledged that things were…not great. He acknowledged that team members might feel angry,

Apple's failure to deliver the full Apple Intelligence Siri experience has us all reevaluating the company's vaunted status.

A week after Apple admitted that its revamped Siri with onscreen awareness would be delayed, a top executive addressed the AI crisis.

The whole details of a Siri team meeting chaired by senior director Robby Walker, who is in charge of the division, made the harsh remarks and is available at Bloomberg. He referred to the delay as an “ugly” scenario and expressed empathy for staff members who could be feeling exhausted or irritated by Apple’s choices and Siri’s still-unimpressive reputation further stating that the team was going through a difficult time.