OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans.

Despite recent surprise competition from the likes of DeepSeek, OpenAI remains the biggest name in AI right now. The company ...

ChatGPT-maker OpenAI unveiled a new logo, typeface (font), and color palette in a rebranding push. Although the changes are not very drastic, ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...