Buc-ee's filed a federal lawsuit for trademark infringement against Barc-ee's, a gas station in southwest Missouri.

But many observers criticized the changes, pointing out how similar the new Sears logo is to that of Airbnb. Sears is far from the first company to be criticized of copying another company's logo.

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Sure, the logo for Twitter cofounder Biz Stone's Q&A app Jelly looks like a jellyfish. But it's also a brain.