Following the overwhelming success of the Barbie movie, toy brand Mattel has begun work on an American Girl Doll Movie which aims to recapture a bit of that cinematic magic. Originally debuting in ...

Mattel, Inc. engages in the ownership of children's and family entertainment franchises. It operates through the following segments: North America, International, and American Girl. The North ...

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

Mattel is expanding its reach as it reaches 80, building publishing partnerships with Yoto, TOKYOPOP, and Tonies to reach ...

Mattel Publishing has inked a slew of new deals that will see a multi-title collaboration with Yoto, an expanded partnership ...