Softto's market share in China's personal care industry is minuscule, with sales declining YoY. Read why I recommend a Strong Sell for SFTO's upcoming IPO.

Multi-hypnenate artist Manuel Mathieu is expanding his creative universe with an exclusive collection of niche fragrance with ...

How! Ever! Kylie Cosmetics is still here (and dropping a ton of new collections, too). The beauty mogul also dipped her toe ...

It's the brand's first eau de parfum, following the launch of a range of candles and a perfume oil of hero scent Carby Musk.

The South Sudanese supermodel is the face of the House’s Alien fragrance line—and the latest iteration is the most intense ...

Fragrance may be the smallest category in the beauty sector, but it is growing fast. McKinsey, a consultancy, reckons that ...

Mousuf is a perfume line from Ard Al Zaafaran, a well-known Middle Eastern perfume house that’s built its name on affordable ...

This is all being orchestrated by Tony Buzbee, who has targeted Jay-Z. Tony Buzbee targets black men,” he alleged in a video shared Tuesday via Instagram.

With over 100 bottles of perfume to my name, smelling good is a task I take very seriously. However, dropping a couple of ...

From banking to fashion, local businesses are targeting a growing middle-class consumer base keen to buy 'halal'.

The Estée Lauder Companies Inc. faces challenges with an 82.8% share drop amidst declining profits and poor Asian market ...

Can't tell your EDPs from your EDTs? Not quite sure what a “vetiver” is? Here's how to navigate the booming men's fragrance market—and walk away with a scent that feels uniquely your own.