Rum production in Cuba began in the 17th century when molasses, a byproduct of sugar refining, was added to aguardiente liquor ... sugar is used in major rum brands such Havana Club, Ron Santiago ...

Not long after Yum! Brands announced one move out of Louisville, it may be making another one within the city.Back in February, the food corporation announced it was moving 100 KFC jobs to Texas ...

Yum Brands is considering relocating its headquarters within Louisville, KY. The company is exploring downtown and east end locations, as well as renovating its current building. JCPS is in talks ...

Xavi Lopez / SOPA Images / LightRocket / Getty Images Levi Strauss & Co. announced plans Tuesday to sell its Dockers brand to Authentic Brands Group for at least $311 million. Authentic owns a ...

Before Fitzsimons was a consumer psychologist, he was a high-school stock clerk at his local grocery store, and he remembers a lot of the store-brand stuff being “terrible.” It went on the ...

On average, just one new tire can cost anywhere from around $80 to well over $250, meaning even a set of four new tires from the cheapest brand is still a formidable expense. Luckily, new tires ...

There now are eight brands selling more than $1 billion each year. Experts say it means big brands are getting bigger and their products are getting pricier. By Victoria Gomelsky In 2017 ...

Editor’s Note: USA TODAY has changed the name of this award to “USA TODAY’s Most Trusted Brands.” The story and award design reflect that change. "USA TODAY's Most Trusted Brands 2025 ...

For many verticals, Instagram should be an essential part of their digital marketing strategy to help grow their audience and their brand. With over 2 billion monthly active users, Instagram is a ...

Comparison advertising is getting more confrontational as brands work harder to catch consumers’ attention, while the general tone of social media lowers the barrier to trading insults.

As more people discover this traditional drink, its demand is expected to grow, leading to more exports and collaborations with international brands. This global reach not only boosts the economy but ...