T his past Christmas, I bought a 3,000-piece LEGO set to put under my family’s tree. The bag I toted away from the ...

Adults now account for 28% of all global toy sales, according to analytics firm Circana — an increase of 2.5% since 2022. In ...

That’s because his ever-expanding LEGO Troy is a downtown window display every holiday season. And adults aren’t just playing with LEGOs; some of them are making a living from them.

From realistic-looking flowers to sets based on real-world UNESCO sites, Lego has gone all-in on creating sets that will appeal to adults. The focus on play has shifted to sets that not only look ...

Thus, we see a growing interest in high-end Lego sets and even fashion dolls, which the adults are actually coordinating their own outfits with. With around 60% of Hasbro’s revenue coming from ...

The LEGO Botanical sets sit at the intersection of a few trends, making them a hit with adults as well as kids. I talked to a ...