Adidas said the blanket 10% increase in U.S. tariffs will eventually cause price increases, but it is impossible to quantify ...

Nebraska football's starting quarterback is officially an adidas athlete. The athletic apparel and footwear company announced the NIL partnership with Dylan Rai ...

(Reuters) -German sportswear maker Adidas (OTC:ADDYY) held back on Tuesday from raising its 2025 financial forecasts despite ...

"Bro wants to be mahomes so bad it’s cringe" Said one fan, pointing to the similar likeness of both players. However, if Raiola wants to reach Mahome's heights, he still has a long way to go in terms ...

Virat Kohli's surprising move from PUMA to Agilitas sparked conversations in the sports business world. Experts discuss why ...

Natoya Goule has shared that her sponsor, Adidas, helped guide her through her athletic journey. She specializes in the 800m event and has racked up numerous accolades.

Billionaires are not only tech giants, like Musk, Zuckerberg, or Bezos. A considerable number of athletes also have extremely ...

US_based sprinter Makanakaishe Charamba has scored a major career milestone; he just signed a sponsorship deal with Adidas.

Tigst Assefa broke the world record for a women’s only marathon race in London this morning, with Eilish McColgan also ...

Golf is among the most lucrative sports with huge purses and brand deals, but which players make it onto the all-time ...

Pro trail runner, Sabrina Stanley, and cliff diver Ellie Smart are getting honest about their reasons for joining OnlyFans.

This is the racing follow-up to the Pro Evo 1. First revealed in September 2023, it was on the feet of athlete Tigst Assefa ...