Adidas said the blanket 10% increase in U.S. tariffs will eventually cause price increases, but it is impossible to quantify ...

Adidas has struggled with the end of the Yeezy product line and inventory management issues in North America, but appears to be having some success with new products in basketball and with its ...

Exclusive pictures, quotes, and details from Nebraska Cornhuskers quarterback Dylan Raiola's NIL Deal with adidas.

Nebraska football's starting quarterback is officially an adidas athlete. The athletic apparel and footwear company announced the NIL partnership with Dylan Rai ...

Raiola isn't the first Nebraska athlete to work with Adidas during their Nebraska careers. Former Nebraska libero Lexi ...

Nebraska's star quarterback has inked a deal with Adidas. Dylan Raiola will be a student-athlete partner for the sportswear ...

(Reuters) -German sportswear maker Adidas (OTC:ADDYY) held back on Tuesday from raising its 2025 financial forecasts despite ...

"Bro wants to be mahomes so bad it’s cringe" Said one fan, pointing to the similar likeness of both players. However, if Raiola wants to reach Mahome's heights, he still has a long way to go in terms ...

Virat Kohli's surprising move from PUMA to Agilitas sparked conversations in the sports business world. Experts discuss why ...

Natoya Goule has shared that her sponsor, Adidas, helped guide her through her athletic journey. She specializes in the 800m event and has racked up numerous accolades.

Billionaires are not only tech giants, like Musk, Zuckerberg, or Bezos. A considerable number of athletes also have extremely ...

US_based sprinter Makanakaishe Charamba has scored a major career milestone; he just signed a sponsorship deal with Adidas.