Two well-known Wichita marketers have formed a new business to offer clients a guiding light for PR and marketing.

The creative ad agency behind campaigns for "Sinners," "Anora" and big Hollywood franchises has become 100% owned by its ...

Omnicom Media's India chief was frustrated. It was October 5, 2023 and a rival was trying to poach the U.S. firm's client by ...

After several years of small experiments with AI and big anxieties over its impact, advertising executives got with the ...

After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

With the promise of adtech accelerators, “transparent” procurement and renewed consumer trust, the government is looking to ...

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a ...

Meta has seen the future of advertising, and it apparently doesn’t involve you. Or at least, not the parts of you that write ...

Advertising industry faces antitrust scrutiny in India Watchdog reviews ad executives’ WhatsApp chats detailing coordination ...