You may have heard the rumors over the past decade or so about the "magic" of Korean skincare and how it has completely ...

You don’t need me to tell you that Korean skincare is in a league of its own. For years, brands like Dr. Jart+, Beauty of ...

The “10-step Korean skin care routine” in particular, has been trending for years, with evolved forms of its multistep model making its way into Western skin care regimens, according to our ...

South Korea’s cosmetics products, also known as K-beauty, have gained global renown, overtaking French brands such as Chanel and Lancôme to emerge as the No. 1 imported beauty goods in the US and ...

To find out more about how the tariffs will impact K-Beauty in the U.S., I spoke to Cho on her unique perspective as both a K ...

After hearing about the benefits of Korean skincare products, particularly their use of natural ingredients that promote a healthy glow, I recently made a change in my skincare routine.

The brand is known for combining the finest traditional Korean ingredients with scientifically backed formulas. This new partnership will bring Hanyul’s signature skincare to U.S. consumers online and ...

Viral skincare trends from South Korea are driving a bricks-and-mortar retail surge as Gen Z shoppers seek immersive experiences Jin, a member of South Korean K-pop band BTS. K Beauty is an ...

That said, using an old makeup brush to blend around trickier spots such as knees and elbows won’t hurt if you’re a newcomer, especially if you go for a deeper shade on paler skin. The lotion ...

Korean skincare's popularity stems from its effective, natural ingredients and innovative formulations, fueled by K-pop and social media's "glass skin" aesthetic. Achieving radiant skin involves ...

Whether it’s due to the viral snail mucin serums or beauty enthusiasts performing their 10-step skin care routines on TikTok, you may be hearing the term “K-beauty” (Korean beauty) more and more.