Lux Industries Limited has announced its foray into women’s wear with the launch of Pynk—a brand that reflects the dynamic ...

The brand has launched a 360-degree campaign titled Work. Pynk. Play.' The campaign has been created by Rediffusion Brand Solutions and directed by Abhishek Varman.

The 'Work. Pynk. Play.' campaign featuring Shraddha Kapoor will span 1,600 movie screens, TV, digital, and outdoor formats, ...