Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

and I wish I were more than just a janitor. A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful ...

In 1987, as the Minnesota Timberwolves were preparing for their inaugural season, Mark Thompson, a budding graphic designer from Austin, Minnesota, read about a competition this new team was having to ...

Overseas Shipholding Group (OSG), parent company of Aptamus Carbon Solutions, received approval in principle (AIP) from the ...