How was Unilever able to invest an additional €250 million into media buying and in-store advertising? It slashed the number of agencies it worked with, then collaborated with Oliver to boost ...

The case documents Unilever’s journey toward exclusively using certified sustainable tea in its major tea brands. It illustrates the decision of Lipton’s executives to source all tea from Rainforest ...

Ben & Jerry’s has accused Unilever, its parent company, of unlawfully removing the ice cream maker’s CEO because of his social and political activism.

But as problems in the South-East Asian nation are increasingly mirrored elsewhere, it has become a test case for Unilever’s developing-markets operations, which rake in around US$36bil annually ...

Unilever’s social innovation, OB, and improvement of employees’ psychological well-being are examined in the context of the company’s USLP and insights into the interplay of these factors for ...

ABSTRACT: Unilever’s social innovation, OB, and improvement of employees’ psychological well-being are examined in the context of the company’s USLP and insights into the interplay of these factors ...

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%. ..

It's a case study of how insightful design can create a logo that's both aesthetically striking and strategically meaningful. Impact on Brand Identity and Perception. The Unilever logo has undergone ...

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Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. In April this year, Hein Schumacher, chief executive of Unilever, announced that the company was entering a ...