Back when I was a kid, my mom always took me to Brighton jewelers, the '90s mall brand that was way ahead of its time. Now I, ...

William Stout bookstore is a legendary home to design and architecture books. Now, it’s revealing an updated brand courtesy ...

Elon Musk might be a 'genius inventor' if you believe some people, but he isn't so great at branding his creations. Tesla has ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the ...

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

Anyway, methodology aside, let's look at who else is 'popular'. Next up was Sonic the Hedgehog, who has been at the centre of ...

A few years ago, we asked whether brand mascots were still relevant. New research from Falcon Digital Marketing suggest they ...