Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

You don’t need a store-bought mix to make a good margarita at home. But if you’re having a big gathering and don’t have time to prepare your own, or you simply like the convenience or ...

Omnichannel marketing has become dogma among modern marketers. But omnichannel can get a little shaky sometimes — particularly when campaigns underperform.

These collectively are known as the marketing mix or "the four p's". Britain's first professor of public relations suggested that added to the classic four Ps of marketing should be for P for ...

Learn about our editorial policies Marketing is everything a company does to acquire customers and maintain a relationship with them. It is not an exact science, but it is getting better.

Don't miss out on the headlines from AFL. Followed categories will be added to My News. The key defender suffered an injury to his sternum in a collision in the win over St Kilda, and was taken to ...

1–13 The consequences of relying more heavily on staff less educated than the professional nurse, using a lower skill mix, remain less well studied. Studies from the USA and Canada, often focusing on ...

BOTB’s latest giveaway is an absolute bargain - and there’s a way to get the tickets for even less than 5p Did you know with a Digital Subscription to The Scotsman, you can get unlimited ...

"I think the macro will end up with more volatility on operating expenses — that's head count, that's marketing spend, that's very, very long duration projects," Eric Sheridan, in a Goldman ...

The industry’s most impactful marketing has been shortlisted – here’s who’s in the running for global recognition this year. The Drum Awards for Marketing EMEA jury at The Drum Labs in ...