It is no question that Taylor Swift has impacted the ... 12-17 who have been opting to watch NFL games. Per Smallwood, viewership directly correlates to merchandise sales. Kristin Juszczyk ...

After years as one of the NFL's dominant tight ends, Travis Kelce's relationship with Taylor Swift delivered a financial leap worthy of its own fantasy narrative. According to rece ...

Taylor Swift may not be on the NFL payroll or have official football merchandise, but the singer is responsible for bringing a billion dollars' worth of publicity to the sport, according to Apex ...

Discover how Taylor Swift became Travis Kelce's ultimate good luck charm, propelling the Chiefs star to unprecedented success ...

Ian Trombetta, the NFL’s senior vice president ... AP The football league enjoyed a "Taylor Swift effect" of spikes in ticket sales and merchandise, especially among female fans, according ...

the NFL enjoyed a “Taylor Swift effect” of additional growth, including spikes in merchandise and ticket sales, particularly among female fans. Back To Top ...

Keep scrolling to shop more NFL T-shirts, sweatshirts, and sweaters inspired by Taylor Swift below. Joanna Gaines Can’t Stop Wearing Spring Tops with This Polished Detail — Try It from $13 ...

the NFL enjoyed a "Taylor Swift effect" of additional growth, including spikes in merchandise and ticket sales, particularly among female fans. Now it's a year later, and Swift and Kelce are still ...