While 96% of business-to-business (B2B) marketers agree that brand governance – the process of ensuring all communications, activations and touchpoints meet common guidelines and standards – is very ...

At over 400 million strong, the Indian middle class isn’t just a consumer segment but far more. Their ever-increasing disposable income, evolving aspirations, and changing cultural values—all ...

Putting peer-reviewed, in-market GenAI synthetic research tools to the test by stacking process, inputs/outputs, insights, and directional strategy against traditional organic methodology. If ...

Why is this work relevant for Creative Effectiveness? Hertog Jan used a small media investment (5% SOV) to achieve market-leading impact. Instead of outspending competitors like Heineken (who ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Duration of Campaign Location/Region Gender Target audience Socio-economic Level Budget; 12 months - 3 years: SOUTH KOREA: Women: Adults (26-55) Low: The total spend for this campaign is $230,000 USD.

Marketers are positive about the role of retail media in their media plans; however, some signals suggest the channel is suffering a few growing pains that need to be addressed. As the retail media ...

Google’s search business has contributed an average of 1.3 percentage points to annual global ad spend growth over the last decade, WARC Media’s latest global ad spend forecast reveals. However, that ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...