Sports marketer Sarah Kendall has been appointed head of commercial partnerships at the Football Association (FA), as the ...

The International Basketball Federation (Fiba) has secured free-to-air exposure for its national team tournaments in Germany in a four-year deal with ProSiebenSat.1, while also renewing with ...

The ATP Tour has confirmed an official-partner-level deal with crypto exchange Bitpanda, as well announcing a new sponsorship agreement with Nestlé-owned pet nutrition brand Purina Pro Plan.

Telcos Vodafone and Three are eyeing a move into the subscription TV sector in the UK following the merger of their businesses in the country. Last December, regulatory approval was sealed by the ...

Data infrastructure company NetApp has enhanced its presence in the NFL via a sponsorship deal with the league itself.

Aldar, the Abu Dhabi-based real estate development firm, has joined the likes of BMW, Emirates and Rolex by becoming a top-tier Official Marketing Partner (OMP) of golf’s DP World Tour.

Rory McIlroy’s historic victory in the US Masters on Sunday delivered CBS Sports its highest ratings for the final round of the major golf championship since 2018. Northern Ireland’s ...

Former Indian cricket captain Virat Kohli has rejected a renewed collaboration offer from Puma to invest in an Indian ...

Mediapro has vowed to challenge LaLiga’s award of broadcast production services to Host Broadcast Services (HBS) “through all ...

The Ultimate Fighting Championship (UFC) has announced plans for its first event in Azerbaijan, with Baku set to host a fight ...

The UIM E1 World Championship, the all-electric raceboat series, has announced plans for a new event in Croatia in June. The ...

Ally Financial has further increased its investment in women’s sport through a new multi-year sponsorship of the Women’s ...