Ad spends across traditional media Print, TV, and Radio witnessed sharp declines. Print ad spends dropped by 52%, with Amazon ...

Sahil Trehan explores how India’s independent retailers can win in a digital-first world by leaning into hyperlocal strengths ...

Brands continue to invest heavily in the IPL, not just for reach but for cultural relevance, credibility, and high-intent ...

Sony SAB launched 'Veer Hanuman' with a campaign that combined mythology, technology, and music. From sky projections in ...

The report reveals that fan loyalty continues to center around iconic players and legacy teams, with newer franchises and ...

The company is building AI agents for Acrobat, Adobe Express, Photoshop, and Premiere Pro, that can suggest ways to edit ...

Rutu Mody Kamdar unpacks how brands are tapping into AI-generated visuals like Ghibli, Pixar, and Wes Anderson trends to stay ...

We decode how the rapid integration of AI into workplaces and daily life is displacing human jobs, amplifying bias, ...

The economic might of the IPL serves as a fascinating case study of the interplay between media rights values, massive ...

Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, ...

Women are everywhere in Indian ads today but are they really in charge or just playing a part? Are their stories truly ...

In this article, we explore how Slurrp Farm taps into everyday parenting moments and community-building to stand out in the ...